Where it began
Behind the chair
I founded Aphrodite Hair Salon and have spent twelve years building HairCareCyprus in Paphos. Every day I saw how a change on the outside changed how women stood, spoke and showed up.
Confidence & image coach · Paphos
Look like the woman you've become — and feel it.
Twenty years of helping women feel like themselves, now in one place: coaching, image and digital tools.
01My story
Hi, I'm Georgina.
For more than twenty years I've helped women feel like themselves — first behind the chair, now as a confidence and image coach.
Teaching the industry
Educator & trainer
I taught hairdressing at a City & Guilds academy and trained salons as a brand educator for Paul Mitchell, Mediceuticals and Moroccanoil Cyprus.
Why ETHOS exists
Confidence inside. Image out.
Small changes create evidence. Evidence changes identity. That's the loop I take every client through.
- Alignment
- Action
- Evidence
- Belief
- Identity
In the room
Speaking & workshops
Talks for business communities on confidence, visibility and showing up as yourself.
Watch & listen
Hear my story
My conversation about confidence, image and reinvention.
Swipe through my story →
02The work
What we work on together
Colour, hair, makeup, wardrobe and presence — so your outside finally matches who you are now.
Colour analysis
Colour that brings you to life
Angelina's Spring palette connects clothing, makeup, hair and jewellery — so every choice feels clearer.
Wardrobe reset
A wardrobe aligned with your brand
Editing and rebuilding the wardrobe around your palette, so dressing with intention becomes easy.
Camera-ready
On camera, still yourself
A polished, natural look for a business owner filming her own course.
Retreats & events
Presence for big moments
Hair and makeup for founders and speakers at the Rich & Happy retreat in Dubai.
Swipe to see the work →
03Results
Real people. Real shifts.
Transformation, inside and out.
Xenia
From personal image to visible brand
Colour analysis, hair, makeup, wardrobe and a brand photoshoot — person and business finally aligned.
★★★★★
“Colour analysis is something I’ve wanted to do for a long time and I was not disappointed. We went through the colour palette that suits my skin tone, makeup shades and styles, and hair colour. I definitely recommend having this done.”
Manuela
Makeup that still feels like you
Polished and confident — and still completely herself.
★★★★★
“Georgina did my makeup beautifully and really matched my personal style. The whole experience was relaxed and professional, and she is incredibly kind. I felt very comfortable and happy with the result. Highly recommended!”
★★★★★
“Her expertise and experience mean I can now style and care for my hair at home every day, just like I’ve stepped out of the salon. A truly compelling concept that I highly recommend!”
Swipe for more stories →
04Start here
Choose your next step
Pick what feels right today. Not sure? Take the free quiz below or message me.
I'm ready to realign
RE-BRAND ME 1:1 Consultation
60 minutes with me: colour, hair, makeup, wardrobe and presence.
€85,00
I want more confidence
14-Day Confidence Challenge
Two minutes of coaching a day, one small action, a printable workbook.
€39,00
I'd rather do it myself
RE-BRAND ME Workbook
My full method as a 152-page digital workbook. Instant download.
€29,00
I have a big moment coming
Camera & Stage-Ready Styling
90-minute hair and makeup for shoots, stages and events.
€85,00
I want support
Join the ETHOS community
Free confidence insights and invitations on Telegram.
Free
Swipe to see every option →