1 · You + your brand
If someone new discovered you today, what are the main things you want them to know you for? *Dancer / dance teacher / DJ / performer / Si Dance Academy / events / something else? Put them in order of importance if you can.
Who do you most want to attract or connect with right now?Students, festival organisers, DJ bookers, venues, the dance community, collaborators… Who matters most at the moment?
You have three Instagram identities. What do YOU see the purpose of each one being?
@daniel_aroditis_djd is for…
@daniel_rafaella is for…
@sidanceacademy is for…
Is anything you post on one account actually better suited to another?
You said: “The old gen knows me and the new gen doesn't know me enough.” What would you ideally like the NEW generation to know you for? *This one is really important. ☺️
2 · How you want to be seen
Give me 5 words describing the Daniel you WANT people to see. *Creative, experienced, fun, sexy, masculine, approachable, established, cool, energetic, artistic, respected… Use your own words though. 😂
Now 5 words for how your current Instagram / image actually comes across.Not how you want it to look — how it genuinely looks now.
If not — what's missing?
When someone sees a photo of you WITHOUT reading your name, what would you ideally want them to think?
3 · Personal style
What clothes make you feel most like yourself?Describe them — or send me photos on WhatsApp afterwards.
Is there anything you repeatedly buy but then don't really wear?Colours, shirts, trousers, shoes, particular fits…
Is there anything you'd NEVER want me to turn you into? 😂Corporate? Too fashionable? Too polished? Too young? Too serious? Too colourful? Too “Instagram”? This is actually important.
4 · Your visual world
Are there dancers, DJs, artists or other men whose image you think is really strong?Not because you want to dress like them — I want to understand what you're visually drawn to. Add names or @handles here, and send screenshots on WhatsApp.
5 · Daniel & Rafaella + Si Dance Academy
I don't want to “rebrand Daniel” in isolation if your image needs to sit alongside Daniel & Rafaella and Si Dance Academy — so this part matters.
Anything you want to add about Daniel & Rafaella?
How do you want Si Dance Academy to be perceived?Established, premium, fun, community, technical, modern, welcoming, serious training, social, international…
If not — what feels disconnected?
6 · The result
Fast-forward six months — this has worked brilliantly. Someone discovers you for the first time. What do you want them to immediately understand about you? *
Finally: what's the ONE thing about your image / social media you'd most like me to fix? *Don't give me the sensible answer. 😂 What actually annoys you?
Anything else I should know?
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